Gemma Challis

Gemma Challis is a seasoned professional in the field of data science and commercial analytics, currently serving as the Head of Data Science at British Airways since September 2015. Gemma leads a high-performing team focused on developing and implementing advanced analytics solutions, while promoting a product-led approach to enhance value and ownership. Prior roles include Commercial Analytics and Insight Manager, where Gemma delivered actionable insights for revenue optimization, and Principal Consultant, providing strategic analysis across IAG. With a strong foundation in revenue management from earlier positions such as Route Development Manager and Commercial Analyst, Gemma's expertise extends from tactical responses to market changes to long-term strategic planning. Gemma's career trajectory started with a Commercial Placement at TUI Travel PLC, and an academic background includes a Bachelor of Arts in Business Management from the University of Brighton.