Sam Robinson

Sam Robinson has extensive experience with British Airways, starting as a Brand Ambassador in September 2013 and advancing through various roles, including Marketing Executive and Lounge Business Executive, to become the Head of Distribution in November 2016. In this role, Sam has overseen distribution strategy and policy, serving as Distribution Strategy and Policy Manager and Senior Channel Strategy Lead. Sam holds a Bachelor of Science degree in Management with Industrial Placement from the University of York, completed in 2015, and received a foundational education at Loughborough Grammar School from 2005 to 2010.