Florian Schwalbach

Florian Schwalbach currently serves as Group Senior Scientific Communications Manager at BAT, focusing on reducing the health impact of the business through science-backed products. Prior to this role, Florian took a career break after working at Bayer for over 15 years, culminating in various leadership positions including Vice President of Communications & Reputation Management and Head of Business Services Communications, overseeing global corporate communications and managing large teams. Florian's professional journey also includes significant achievements in media relations and corporate branding. Educational qualifications include a Master of Arts in Communication and Media Studies from Leipzig University and additional certifications in management and wine studies.