John Horsley is an accomplished leader in the digital marketing sector with extensive experience spanning various leadership roles. Currently serving as CEO of Demand Exchange since January 2018, John oversees strategies that empower B2B enterprises to generate quality leads through advanced demand generation processes. Additionally, John holds the position of CEO at Digital Doughnut, fostering a global community of digital marketing professionals, and is a Data Council Member at BIMA. As co-founder of London Research, John focuses on marketing technology insights, while previous roles include significant contributions at Adobe as Publisher of CMO.com and foundational leadership at marzar inc. With a strong educational background in photography and art, John continues to influence the digital landscape through innovative marketing strategies and community engagement initiatives.