Matt Hessburg

Matt Hessburg is currently the Director of Marketing and Public Relations at Broadway Sacramento. Prior to this, they served as Vice President of Sponsorship and Entertainment at Momentum Worldwide from August 2001 to December 2004. In this role, they led the American Express account team and was responsible for the strategy and operation of the American Express Gold Card Events national loyalty program. This included strategic planning, budget management, contract negotiation, partnership management, marketing and communications, online initiatives, and measurement and analysis. Hessburg was also responsible for conceiving the American Express Broadway strategy which dramatically increased program usage in the theater category. Matt negotiated partnerships with an average of 25 New York and touring Broadway shows each year. Some of their key American Express entertainment partnerships included Cirque du Soleil, Live Nation, Madison Square Garden, Radio City Music Hall, Ticketmaster, and Tribeca Film Festival.

From November 2009 to November 2011, Hessburg worked as a marketing and sponsorship consultant. Matt has also previously served as the Director of Marketing and Public Relations at California Musical Theatre.

Some of their coworkers include Seth Minnihan - Director of IT, Scott Klier - Producing Artistic Director & COO, and Caleb Larrosa-Colombo - Creative Project Manager. and Sara Hanson - Associate Director, Marketing & Public Relations reports to Matt Hessburg. Their manager is Richard Lewis, President & CEO.