Esther Chiu

Esther Chiu is the Head of Marketing at Brown-Forman since August 2018, where leadership in transforming the distribution model and expanding the team from 2 to 40 employees has been pivotal. Prior experience includes serving as Category Manager at Pernod Ricard Taiwan from May 2010 to May 2017, achieving significant growth in brand volumes, and as Associate Product Manager at Mead Johnson Nutrition, where successful marketing strategies drove substantial media value. Earlier roles include Assistant Brand Manager at Pernod Ricard, yielding a 47% sales volume increase, and Trade Marketing Specialist at Bristol Myers Squibb, focusing on trade activations. Esther began the career as a Market Research Executive at Nielsen, where impactful analyses and recommendations earned recognition. Education encompasses a Master's in Business Administration with a focus on Marketing from National Chengchi University and a Bachelor's degree in Land Economics from the same institution.