Ricardo Cupido

Ricardo Cupido is an accomplished marketing and brand management professional with extensive experience in the beverage industry. Currently serving as Vice-President and Managing Director for Asia at Brown-Forman since November 2010, Ricardo has played a pivotal role in expanding business operations across various Asian markets. Previous positions include Vice-President, Regional Managing Director for Developed Asia, and Vice-President, General Manager for Poland and Turkey, driving significant growth for major brands such as Jack Daniel’s and Finlandia Vodka. Ricardo also served as Global Brand Director at Russian Standard Vodka, where strategic brand positioning and global market tools were developed. Additional experience includes senior roles at Pernod Ricard, Seagrams Beverage Co, and Portuguese Diaspora Council, showcasing a strong background in brand management and marketing communications. Ricardo holds a graduate degree in Marketing and Advertising from Universidade Independente and a post-graduate degree in Communication and Political Marketing from Universidad Complutense de Madrid.