Catherine Conroy

Catherine Conroy has extensive experience in customer insight, CRM, and loyalty. Catherine currently serves as the Head of Customer Insight, CRM, and Loyalty at Brown Thomas Arnotts, where they deliver customer insights for strategic planning, devises customer strategies, and innovates loyalty programs. Prior to this, they worked as a Consultant at the same company, focusing on brand, marketing, and customer strategy.

Catherine also has experience as a Marketing Consultant at Gas Lane and Dunnes Stores. Catherine served as a Group Account Director at BBDO Dublin and held various roles at Tesco PLC, including Head of Marketing, New Business Manager, Head of Customer Loyalty, Head of E-Commerce, and Strategic Partnership Manager. Additionally, they worked as a Senior Brand Manager at Diageo and as the Head of Sales and Marketing at Tyrone Crystal. In these positions, they demonstrated strong leadership skills and achieved sales growth through strategic planning and team management.

Catherine Conroy holds a B.Sc. Economics 2:1 Honours degree from Queen's University Belfast. Catherine also has a Professional Diploma in Digital Marketing from the Digital Marketing Institute, where they achieved a Distinction. Additionally, they received a Postgraduate Diploma in Marketing from CIM | The Chartered Institute of Marketing and was awarded the Best student award for this program. Catherine Conroy also holds a certification as an ISO 9000 Lead Assessor.