Bernard Guy

Bernard Guy has enjoyed more than 30 years of experience with BRP. He has served in several management positions before he was named Senior Vice-President, Global Product Strategy in 2017.

Bernard was born in Sept-Îles, Quebec, and has been a die-hard fan of motorized sports for as long as he can remember. An adrenaline-loving rider to the core, he believes that there’s nothing like being out in the open air.

Bernard joined BRP in 1987 as a Project Engineer for Ski-Doo R&D and has moved up within the company ever since, contributing his knowledge and expertise to engineering, procurement, strategy and product planning. He is driven by product innovation and improvement, and shares BRP’s passion and determination to create the ultimate experience for our customers.

Bernard’s global vision truly came into play with the launch of the Can-Am brand. His focus and commitment to the brand propelled BRP from seventh to third place in the North American market. He also played a major role in developing BRP’s value proposition strategy – and the results for both the company and our dealers speak for themselves.