Ilya Daftari

Director - Marketing Performance Management And Media at BRP

Ilya Daftari, M.Sc. has a diverse work experience spanning various roles and industries. Starting in 2005, Ilya worked as a Commercial Rep for Mosaic Sales Solutions, responsible for Epson printers in the Greater Montreal area. In 2007, they became the General Manager of Coda Social Club, overseeing all aspects of the business. From 2007 to 2009, Ilya worked as a Lecturer at the Université de Montréal, teaching transportation design. In 2011, they joined Groupe Carreaux Céragrès Inc as a Marketing Analyst and Coordinator for the Commercial Market, managing market research and coordinating marketing projects. From 2014 to 2017, Ilya worked at OMD Montreal as an Associate Director of Digital and later as a Digital Strategy Supervisor. In 2017, they joined Omnicom Media Group as the Director of Tech & Data and later became the General Manager of Quebec - OMG23. In 2020, Ilya co-founded Panoply Media and served as the Vice President of Strategy. In the same year, they also became a Co-Owner of Restaurant Joon Inc. Most recently, Ilya has worked at BRP as the Performance Marketing Lead and is currently the Director of Global Consumer Insights, Analytics & Performance Management.

Ilya Daftari, M.Sc., completed their education in the following chronological order:

- From 2006 to 2011, Ilya attended HEC Montréal and obtained a Master of Science (M.Sc.) degree in Marketing.

- In 2005 and 2006, Ilya was enrolled at HEC Montréal and earned a Diploma of Specialized Higher Studies (D.E.S.S) degree in Management.

- Between 2001 and 2005, Ilya studied at the Université de Montréal and acquired a Bachelor's degree in Industrial Design.

- In 2013, Ilya attended EDUMICRO and received a certification in MS-Project.

- In 2012, Ilya participated in a seminar at INFOPRESSE, focusing on User Experience.

- In 2001, Ilya briefly studied at Concordia University with unspecified degree and field of study.

- From 1999 to 2001, Ilya attended Marianopolis College and graduated with a Diploma of College Studies (D.E.C.) in Pure and Applied Sciences.

- There is incomplete information about CAMPUS INFOPRESSE and college de montreal, as no years or degrees are specified.

- In 2022, Ilya completed an Advanced Certificate in Effectiveness from the Institute of Practitioners in Advertising (IPA), specializing in Marketing.

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