Andrew Tidy

Andrew Tidy is an accomplished Director of User Experience Research and Design at Brunswick Corporation, overseeing digital product design across marine and boating business units to enhance consumer experiences. With extensive expertise in user experience design, Andrew has previously held leadership roles at Americaneagle.com, Solstice, United Airlines, Walgreens, Razorfish, Tribal DDB, and Liquidus Marketing, fostering teams to create strategic, user-centered design solutions. As the principal owner of A Tidy Concept, LLC, Andrew focuses on developing rich user experiences that drive customer engagement. Andrew's educational background includes a degree in UX Management, Strategy, and Tactics from the Interaction Design Foundation.