Mikel Sanz

Mikel Sanz is an experienced professional in online marketing and digital analytics, currently serving as an Online Marketing & Digital Analytics specialist at BTI Biotechnology Institute since March 2021. Mikel's expertise includes analyzing web traffic and user behavior to enhance digital campaigns, as well as implementing targeted email marketing strategies. Previously, Mikel held the position of Data Visualization Professor at MIDE, where responsibilities included curriculum development and creation of educational resources for data visualization in marketing. Mikel was also the Head of Data Visualization & Digital Analyst at LIN3S, focusing on digital analytics strategies to optimize online marketing performance. Early career experience includes work as a Graphic Designer at Innovamk. Mikel holds multiple degrees, including a specialization in Digital Analytics and qualifications in graphic design and digital marketing.