Amanda Kennedy (née Fähndrich)

Amanda Kennedy (née Fähndrich) has a diverse work experience across various companies and roles. Amanda started their career as an Account Executive at Scheers, Inc., where they managed projects for clients in the restaurant and fashion industries. Amanda then joined MEC and participated in a graduate program, gaining experience in different departments before specializing in digital display as a Display Activation Account Manager. Amanda also had a summer internship in the sponsorship department at MEC before joining Google as a Squared Scholar, where they enhanced their digital and leadership skills. Amanda later joined Manning Gottlieb OMD as a Digital Client Director, overseeing digital communication strategies and implementing advanced measurement and analytics techniques. Amanda then worked at Ferrero as a Digital Media Manager, focusing on digital strategies and media plans. Currently, they hold the position of Global Head of Marketing at Bucherer AG, where they lead the marketing team and is responsible for digital marketing and communications. Overall, Amanda has a strong background in digital marketing and has progressively advanced in their career.

Amanda Kennedy (née Fähndrich) started their education at The Alice Smith School from 2005 to 2009. During this time, they pursued an A2 degree without a specified field of study. Following their time at The Alice Smith School, Amanda enrolled at Birmingham City University from 2009 to 2012. Here, they completed a BA(Hons) degree in Marketing, Advertising & Public Relations, focusing on the field of Business.