Beth Blackmon

Beth Blackmon is a seasoned professional with extensive experience in marketing, event planning, and associate engagement across various industries. Currently serving as a Senior Specialist Associate Experience at Build-A-Bear Workshop, Beth focuses on enhancing the associate work experience through innovative annual plans and engaging activities. Previous roles include Sales Account Manager at Topgolf, where corporate and social event sales were prioritized, and Assistant Store Manager at American Girl, overseeing operations and inventory management. With a strong foundation in business development gained at Mattel, Inc., and marketing roles at NGCM, Inc. and The Big Bang Bar, Beth also freelanced as a Social Media Manager and Strategist. Educational qualifications include certifications in Digital Media Marketing and a Bachelor of Science in Liberal Studies from the University of Missouri-Saint Louis.