Myriam Benothman

Myriam Benothman has extensive experience in brand editorial strategy and digital communications, currently serving as Brand Editorial Strategy lead at Bulgari (LVMH Group) since September 2008. Benothman has successfully established a dynamic editorial department aimed at unifying brand identity for diverse, younger demographics, leveraging global communication expertise for transformative changes in communication strategy. Prior roles include Global Head of Digital Communications, where oversight of activations across various product lines enhanced brand engagement and reputation, and Senior Program Manager, effectively managing a €220 million marketing budget and providing insights to C-level executives. Previous experiences include managing public relations events at Ministero del Lavoro e delle Politiche Sociali, marketing communications at Mercedes-Benz Italia, and regulatory affairs at TIM. Benothman holds a Master’s degree in Political Science and Government from Sapienza Università di Roma and a Bachelor's degree in Economics from Lycée Chateaubriand de Rome.