German Federal Association of the Digital Economy (BVDW e.V.)
Bosse Kuellenberg currently serves as Geschäftsführer Technology & Operations at pilot Agenturgruppe, recognized as one of Germany's leading independent advertising agencies, since June 2023. Concurrently, Bosse Kuellenberg holds a position in the BVDW Ressort AI, and is a Co-Founder & Non-Executive Board Member at Crays, focusing on innovative living solutions. Previous roles include serving as CTO at ETERNA Mode GmbH, where a commitment to sustainability was emphasized, and Co-Founder and CIO/CDO at both Sparq and Youpooly Corp., leading digital transformations. Notable earlier positions include Executive Creative Director at SYZYGY AG and Director of Heye Digital Lab at DDB. Bosse Kuellenberg's education includes participation in the DDB Catalyst Agency Leadership Program.
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German Federal Association of the Digital Economy (BVDW e.V.)
The Bundesverband Digitale Wirtschaft (BVDW) e.V. is the organisation that represents the interests of companies in the field of interactive marketing, digital content and interactive added value. The BVDW has an interdisciplinary foundation, and thus has a holistic overview of the issues facing the digital economy. It has taken on the task of making the efficiency and the benefits of digital media transparent, and thus promoting their deployment in the economy as a whole, in society, and in administration. BVDW is engaged in continuous dialogue with politicians, the media and other interest groups, and supports the dynamic development of the sector in a results-oriented, practical and effective way.