The Bundesverband Digitale Wirtschaft (BVDW) e.V. is the organisation that represents the interests of companies in the field of interactive marketing, digital content and interactive added value. The BVDW has an interdisciplinary foundation, and thus has a holistic overview of the issues facing the digital economy. It has taken on the task of making the efficiency and the benefits of digital media transparent, and thus promoting their deployment in the economy as a whole, in society, and in administration. BVDW is engaged in continuous dialogue with politicians, the media and other interest groups, and supports the dynamic development of the sector in a results-oriented, practical and effective way.

Telecommunications

Government

German Federal Association of the Digital Economy (BVDW e.V.)

Mark Waechter

Jens Brechmann

Stefan Libowsky

Katharina Jäger

Frank Wichmann

Anna-Lena Mikoteit-Zerb

Corinna Hohenleitner

The Digital Marketing and Commerce Team at BVDW e.V. spearheads initiatives to advance interactive marketing and digital commerce strategies. They focus on promoting the transparency, efficiency, and benefits of digital media, engaging in dialogue with policymakers, media, and industry stakeholders. Their work includes fostering sector development and implementing practical solutions that drive digital advancements in the economy and society.

Digital Marketing and Commerce Team

Research and Advisory

Digital Business and Development

Digital Marketing and Commerce Team

About

Team members

Other teams at German Federal Association of the Digital Economy (BVDW e.V.)

Research and Advisory

Digital Business and Development