Federico Lara

Federico Lara has a diverse work experience in various companies. Federico worked at BUNN as the VP Sales & Service, where they were responsible for sales and service operations. Federico previously held the position of Sales Director at the same company, where they headed the sales department for the food service channel. At CIE, they were a Senior Account Manager, closing annual investments and planning national and international events. Federico also worked at Pepsi Bottling Ventures in different roles such as Regional Commercial Manager, Regional Sales Operations Manager, and Food Service Operator Manager, where they implemented commercial strategies, managed sales budgets, and developed new business accounts.

Federico Lara obtained a Bachelor of Engineering (B.E.) degree in Industrial Engineering from Universidad Anáhuac between 1988 and 1992. Later, between 2001 and 2003, they pursued a degree in Marketing at Universidad Iberoamericana, Ciudad de México, focusing on Marketing/Marketing Management, General.