Senior Writer (augustman)

Augustman, Malaysia’s leading lifestyle brand for the modern gentleman is looking for a content writer with experience in covering, mens’ lifestyle in Malaysia. Reporting to the Editor, the candidate is responsible for developing new and creative initiatives and editorial campaigns that are engaging our readers on all media channels: digital, social, print and on-ground.

In addition, this position should in close collaboration with the sales team come up and create convincing content solutions and advertorials (branded content). The Senior Writer will also establish and manage editorial partnerships. We are looking for someone with a strong editorial background who is brimming with ideas, both large-scale and smallish, and the management skills to make those ideas happen.

Responsibilities: 

• Constantly generating ideas for new editorial campaigns and projects
• Creating content solutions, pitches and client related advertorials
• Supporting the Sales team on ideations, proposals, client relationship management and revenue-generating initiatives
• If applicable: Covering all brand news and trending stories on (relevant verticals)
• If applicable: Being the expert for Augustman in the field of (verticals), creating and maintaining the relationships with key stakeholders in this sector(s)
• Attend high-profile events including media tastings, press previews, exclusive interviews, etc.
• Supporting the EiC with the creation and execution (virtual) of events
• Establishing content and marketing partnerships with brand partners to drive campaigns
• Establishing relations with KOLs, celebrities and potential partners for Augustman for collaborative projects and branding; bringing their faces onto the site
• Project managing sponsored content including video production for clients

Requirements: 

• Keen interest, knowledge and contacts in the world of lifestyle, particularly in fields of the local people/society scene, watches, fashion (verticals tbd on individual basis)

• Deep knowledge and understanding of key verticals associated with the brand

• Knowledge of premium and luxury brands in Malaysia

• Existing relationships with brands, PR agencies, celebrities and KOLs in the market are a plus

• Creativity and drive to collaborate with the sales team to create successful campaigns

• Ability to represent Augustman at key media/press events

• Excellent long and short form writing skills in English, best with experience on all media channels: digital, social and print.

• Strong understanding and experience of writing for the voice of a brand/clients and the language required for Augustman’s digital and print media channels

• Impeccable organisational skills and commitment to client and internal deadlines

• Possess at 2+ years’ experience in digital and print media in Asia

• Proven track record of writing engaging, well-researched, SEO-friendly stories and headlines

• Detail-oriented, resourceful and can work fast under daily deadlines

• Ability to optimise content for all distribution channels

• Social media-savvy and always staying on top of trending topics in the society

• Experience using CMS such as Wordpress

• Knowledge of analytics tools such as Parse.ly and Google Analytics

• Experience in working with digital KPIs (engagement, reach)

• Social media-savvy and always staying on top of trending topics in the society

• Working ability of image editing software and practical knowledge of video production/editing is a plus

About us

BurdaLuxury is one of Asia’s most vibrant and progressive independent media houses. Our portfolio includes a variety of successful regional publishing brands in lifestyle and luxury markets across Hong Kong, India, Malaysia, Singapore, and Thailand. Print publications include AUGUSTMAN, HELLO! Magazine Thailand, Prestige, and PIN Prestige. Digital offerings include Lifestyleasia.com, Augustman.com, PrestigeOnline.com and PinPrestige.com. BurdaLuxury is part of the Hubert Burda Media family, one of the largest media companies in Germany. Burda is active in 17 countries, employs more than 12,000 people and publishes around 600 products.