Design · Full-time · Kuala Lumpur, Malaysia
Augustman, Malaysia’s leading lifestyle brand for the modern gentleman is looking for a content writer with experience in covering, mens’ lifestyle in Malaysia. Reporting to the Editor, the candidate is responsible for developing new and creative initiatives and editorial campaigns that are engaging our readers on all media channels: digital, social, print and on-ground.
In addition, this position should in close collaboration with the sales team come up and create convincing content solutions and advertorials (branded content). The Senior Writer will also establish and manage editorial partnerships. We are looking for someone with a strong editorial background who is brimming with ideas, both large-scale and smallish, and the management skills to make those ideas happen.
Responsibilities:
Requirements:
Keen interest, knowledge and contacts in the world of lifestyle, particularly in fields of the local people/society scene, watches, fashion (verticals tbd on individual basis)
Deep knowledge and understanding of key verticals associated with the brand
Knowledge of premium and luxury brands in Malaysia
Existing relationships with brands, PR agencies, celebrities and KOLs in the market are a plus
Creativity and drive to collaborate with the sales team to create successful campaigns
Ability to represent Augustman at key media/press events
Excellent long and short form writing skills in English, best with experience on all media channels: digital, social and print.
Strong understanding and experience of writing for the voice of a brand/clients and the language required for Augustman’s digital and print media channels
Impeccable organisational skills and commitment to client and internal deadlines
Possess at 2+ years’ experience in digital and print media in Asia
Proven track record of writing engaging, well-researched, SEO-friendly stories and headlines
Detail-oriented, resourceful and can work fast under daily deadlines
Ability to optimise content for all distribution channels
Social media-savvy and always staying on top of trending topics in the society
Experience using CMS such as Wordpress
Knowledge of analytics tools such as Parse.ly and Google Analytics
Experience in working with digital KPIs (engagement, reach)
Social media-savvy and always staying on top of trending topics in the society
Working ability of image editing software and practical knowledge of video production/editing is a plus
About us
BurdaLuxury is one of Asia’s most vibrant and progressive independent media houses. Our portfolio includes a variety of successful regional publishing brands in lifestyle and luxury markets across Hong Kong, India, Malaysia, Singapore, and Thailand. Print publications include AUGUSTMAN, HELLO! Magazine Thailand, Prestige, and PIN Prestige. Digital offerings include Lifestyleasia.com, Augustman.com, PrestigeOnline.com and PinPrestige.com. BurdaLuxury is part of the Hubert Burda Media family, one of the largest media companies in Germany. Burda is active in 17 countries, employs more than 12,000 people and publishes around 600 products.