Cristen Spivey Spivey

Svp, Strategy at Burson

Cristen Spivey Spivey has extensive experience in strategy, digital production, and content creation. Cristen Spivey currently holds the role of SVP, Strategy at BCW Global, where they work with various cross-functional teams and handles consumer research, creative briefings, workshop leadership, new business pitches, and thought leadership. Prior to this, they founded Daughters, a company that focuses on creating rich and surprising experiences for top brands through strategic sessions, audience audits, and creative ideation. Cristen Spivey has also worked as a Director of Digital at Viacom, where they led digital strategy for Upfronts and produced a 360-experience for Design at Viacom. Additionally, they have held roles at R/GA, NBCUniversal, Breakthrough, See3 Communications, Disney, Court TV, and the University of Rochester.

Cristen Spivey Spivey holds a Master of Arts (M.A.) degree in Television, Radio, and Film from Syracuse University/ S.I. Newhouse School of Public Communications, which they obtained from 2002 to 2003. Cristen Spivey also received a Bachelor of Arts degree in English, with a focus on writing and literature, from the University of Rochester from 1997 to 2001. Additionally, they participated in a Study Abroad program in English through Advanced Studies in England in Association with Oxford University from 1999 to 2000. Cristen Spivey Spivey has also obtained certifications in Management Accelerator, Problem Solving, and Adaptability & Resilience from McKinsey & Company in the year 2023.

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