Araika-Zawadhafsa Mkulo

Araika-Zawadhafsa Mkulo is a seasoned professional specializing in behavioral research and design, currently serving as the Business Unit Lead for Behavioural Research and Design at ThinkPlace since February 2024. Previously, Araika held various roles, including Qualitative Research and Behavioral Design Specialist at Busara, where responsibilities included planning qualitative research studies and leading human-centered design workshops. As a Director on the Board of Directors at the Insurance Group of Tanzania, Araika focused on the company's strategic direction. Araika is also the founder of Safe Space Africa, which addresses mental health challenges in Africa. Additional experience includes consultancy work with the World Food Programme, market research at Millicom, and research assistance roles at various organizations. Araika holds a Master’s Degree from The University of Edinburgh and a Bachelor of Arts from Cornell University.