Brent Lawless

Brent Lawless has a diverse work experience spanning various roles in analytics and data management. Brent currently holds the position of Director, Analytics & Data Management at Butler/Till, where they began in 2024. Prior to that, they served as the Director Of Analytics at the same company from 2022 to 2024.

Before joining Butler/Till, Brent worked at Kepler, starting in 2018. During their time there, they held several positions, including Associate Director of Marketing Analytics & Systems Strategy, Manager of Marketing Analytics, Senior Analyst of Marketing Analytics, and Analyst of Marketing Analytics.

Brent also gained experience at Spreemo Health, where they worked as a Customer Care Analyst and Reports Specialist from 2016 to 2018. In these roles, they focused on improving workflows, developing product improvements, providing monthly performance reports, and quality assuring diagnostic testing reports.

Earlier in their career, Brent worked as a Corporate Finance Associate at Associated Press in 2014, where they conducted research and analysis on commercial real estate markets. Brent also served as an Account Manager/Sales Intern at Kinetic Social in 2013, assisting with budgeting and creating advertising performance reports.

Brent's work experience began in 2011 as a Trading Floor Intern at Sentinel Brokers Company, Inc., where they supported brokers and resolved trade problems using trading systems and software interfaces.

Overall, Brent Lawless has a strong background in analytics and data management, demonstrating their expertise and versatility in the field.

Brent Lawless holds a Bachelor of Science degree in Business Administration from SUNY Geneseo. Brent also pursued a study abroad program in International Marketing at Bond University. Before that, they attended Massapequa High School. Additionally, they have obtained several certifications, including "Coaching for Results," "Executive Influence," "Leading Together: Coleading a Project, Team, or Organization," "Motivating Your Team to Learn," "Overcoming Obstacles and Building Team Resilience," "Critical Thinking and Problem Solving," "Marketing Attribution and Mix Modeling" from LinkedIn, and the "Google Analytics Individual Qualification" from Google. Their Google Analytics qualification was obtained in May 2022.