Buyerlink
Brian Hafer has extensive work experience in various roles in the automotive and technology industries. Brian is currently working at Buyerlink as the SVP of Sales and Client Services, a position they started in October 2021. Prior to that, they worked at Buyerlink as the VP of Global Marketing Services & Strategic Growth from June 2019 to October 2021. Additionally, Brian serves as an Advisory Board Member at Raise a Hood, Inc since January 2022 and at NuBrakes Mobile Brake Repair since January 2019. Brian was also a Partner & Mentor at Capital Factory from March 2018 to present and a Mentor at Techstars from June 2019 to June 2021.
Earlier in their career, Brian held various leadership roles at CarParts.com, where they served as the Vice President of Media and Strategic Partnerships from December 2016 to March 2019, and as the Vice President of Media and Marketing Services from April 2008 to November 2016. Brian played a significant role in scaling the company's marketing efforts and driving revenue growth. Prior to that, Brian served as the Vice President of Marketing at AutoMD from January 2011 to March 2016, where they positioned the brand as a leader in the online automotive repair industry.
Before joining AutoMD, Brian worked at Trilogy as the Executive Director of Interactive Marketing from March 2007 to April 2008. Brian also gained valuable experience in advertising and business development at AutoWeb, Inc., where they held various roles, including Vice President of Advertising & Business Development from December 2001 to March 2007, Vice President of Advertising Sales from September 1998 to November 2001, and Regional Sales Director from February 1997 to August 1998.
Brian Hafer earned a Bachelor of Arts degree in Business Economics from UC Santa Barbara in 1996. Brian later pursued a Master of Business Administration degree with a focus on Marketing & Finance at the Southern Methodist University - Cox School of Business from 2004 to 2006.
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Buyerlink
Buyerlink is a leading online auction marketplace for performance-based marketing. Conducting millions of auctions monthly, Buyerlink’s patented technology allows businesses to access hyper-targeted consumer demand at any scale. Offering Enhanced Clicks™, qualified leads, inbound calls, transfers, call-verified leads, and pre-set appointments, Buyerlink enables businesses to meet customers where they are. The Buyerlink platform is category-agnostic, and currently serves the automotive, home services, home warranty, insurance, legal, real estate, and solar sectors. Buyerlink is fully owned by One Planet Group, a hybrid tech firm that runs a suite of online technology and media businesses. Spanning a variety of industries including ad tech, publishing, and media, One Planet’s mission is to support strong business ideas while building an ethos that helps improve society and gives back to communities. In 2021, Buyerlink acquired FiveStrata, a cost-per-lead solution for the solar and home warranty industries, and RingPartner, a leader in the pay-per-call space. SkyRocket Media, a performance-based marketing company with established partnerships in the rent-to-own, foreclosure, and mortgage sectors, was acquired in 2022. With staff in Argentina, Armenia, Canada, Germany, Ukraine, and the United States, Buyerlink’s global headquarters is located in Walnut Creek, California.