Jen Santos

Jen (Waak) Santos is an accomplished founder and senior strategist specializing in event technology and digital experiences. Currently serving as the Founder of Smart Event Academy and a Senior Technical Program Manager at BW Events Tech, Jen has a proven track record of managing complex technical projects for high-profile clients such as Microsoft, Splunk, and Oracle. Jen's extensive expertise spans multiple roles, including overseeing digital event tools at Microsoft and leading energy management initiatives as the founder of Keyboard Athletes. With degrees in Finance and an MBA in Marketing & Strategic Management, Jen combines a strong educational background with hands-on experience in project management, technical program oversight, and strategic consulting across various industries.