Roland Rasmussen

Roland Rasmussen is a seasoned professional with extensive experience in digital transformation and e-commerce management. Currently serving as E-handelschef at Bygma Gruppen A/S since October 2023, Roland previously held the position of Digital Konsulent at DX Consult, where support was provided for companies' digital journeys. As Head of Digital at Spejder Sport A/S from June 2019 to March 2023, Roland oversaw e-commerce growth across Denmark and Sweden, launched new platforms, and managed a CRM/loyalty program. Additional roles include Manager of Ecommerce at NOVASOL AS, where responsibilities encompassed email marketing and customer insights, and Account Director at Atcore, focusing on digital transformation and strategy. With a strong academic background including an MSc in Economics and Marketing from Copenhagen Business School and ongoing studies in Customer Experience, Roland has demonstrated consistent success in driving digital initiatives and leading teams across diverse sectors.