Orlando Santiago

Orlando Santiago is an experienced professional in the beauty and cosmetics industry, currently serving as the Education and Training Manager for North America at BYREDO since November 2021. In this role, Orlando focuses on enhancing the brand's selling ceremony through effective storytelling and comprehensive product knowledge while managing training programs across various teams. Prior to this, Orlando held significant positions at Guerlain, including National Artistry Executive and Artistry & Education Executive for Sephora, where responsibilities included developing training tools and managing education for the professional makeup community. Orlando's extensive background also encompasses roles in makeup education and curriculum development, with a solid foundation in business education from institutions such as Hult International Business School and the Fashion Institute of Technology.