Lauren Allford

Lauren Allford is an accomplished professional with extensive experience in sales and account management. Currently serving as Area Manager at C. Mondavi & Family since February 2020, Lauren has successfully expanded the company's presence outside the DFW region, notably in Houston and Central Texas, and introduced three new import brands to the CMF portfolio from 2022-2023. Previously, as Key Account Manager at C. Mondavi & Family, Lauren managed and sold all brands within the portfolio. Prior experience includes roles at Southern Glazer's Wine & Spirits, Eating Recovery Center, Shionogi Inc., and Paychex, where Lauren developed skills in sales, customer relations, and behavioral health marketing. Lauren holds a Bachelor of Arts in Public Relations & Marketing from Baylor University, earned in 2009.