Sowmya Varadarajan

Head Of Campaign Management, EMEA at C2FO

Sowmya Varadarajan currently serves as the Head of Campaign Management for EMEA at C2FO since July 2020, where responsibilities include designing campaigns aimed at improving acquisition and retention, leveraging DBT cloud, PostgreSQL, and AWS Redshift for technical architecture, and collaborating with various teams to analyze campaign outcomes. This role has led to a remarkable 41% increase in revenue for acquisition and a 70% boost in sales flow from Q3 2022 to Q3 2023. Previous positions include Senior Operations and Campaign Manager and Operations Manager at Communisis, Technical Account Manager at Capita Document & Information Services, and several roles in data and software development with companies such as Williams Lea, Wipro Technologies, iNautix Technologies, Fidelity Investments, and Cognizant Technology Solutions. Sowmya holds a Bachelor's degree in Physics from Seethalakshmi Ramaswami College, obtained in 2006.

Links