Stefanie Mayfield-Garcia

Stefanie Mayfield-Garcia has a wealth of experience in sales, marketing, and research. Stefanie started their career in 1995 as a Marketing Manager for Duty Free Mexico, where they designed and implemented promotions, signage, and collateral material for 14 retail stores located in Mexico. In 1996, they were appointed Marketing Director at Genesis International Marketing, where they supported a global sales team and coordinated the production of all media advertising, promotions, visual material and employee incentive programs for retail companies throughout Latin America and the Caribbean. From 1997 to 2000, they worked as a Marketing Manager at Florida International University, where they developed and implemented all facets of marketing plans for over 200 educational programs and conferences per year. During this time, they also created a database of more than 20,000 prospective customers for use in targeted direct mail strategies. In 1999, they began working as an Independent Consultant at Blank Canvas, consulting with for-profit and non-profit organizations in the hospitality, entertainment, service, technology, manufacturing and retail industries to build marketing strategies that generate a higher ROI. From 2000 to 2011, Stefanie worked as a Digital Marketing Manager at Citysearch.com, where they trained, supported, motivated and managed a sales team responsible for selling online advertising and website design. In 2011, they joined C3Research as a Senior Research Fellow, conducting qualitative research to build branding, advertising, and digital strategies for regional, national and international companies. Stefanie also moderated focus groups and in-depth interviews, developed research plans, analyzed data, and wrote strategic reports for clients. In 2001, Stefanie began teaching as a Sales & Marketing Instructor at the University of Central Florida, where they have been instructing undergraduate courses in the field of Marketing, including Professional Selling, International Marketing, Integrated Marketing Communications, and Marketing Research & Analysis.

Stefanie Mayfield-Garcia attended Florida International University from 1997-1999, where they earned their Masters in Advertising and Public Relations. Prior to that, they attended The University of Texas at Austin from 1991-1995 and earned their Bachelors in Spanish, Business and German.