Carolina MacHado Rodríguez

Carolina Machado Rodríguez is a seasoned professional in content management and SEO with extensive experience in digital marketing and communications. As the Global Content Manager at Cabify since April 2017, Carolina oversees global content strategy. Previously, Carolina served as the SEO Manager for LATAM at Ticketbis from March 2015 to April 2017, where responsibilities included managing international SEO strategy and collaborating with PR and Communications to enhance brand visibility. Earlier roles at Ticketbis included UX Writing Coordinator and UX Writer & Content Specialist, focusing on copywriting, localization, and content creation. Carolina's career began with positions at the Ministry of Education of Spain in Italy and Canary Islands Public Broadcasting. Carolina holds a Bachelor’s Degree in Journalism and Communication and Media Studies from Universidad Carlos III de Madrid, along with a postgraduate qualification in Marketing and Communication for the Tourism Industry.