Cassidy Krug

Cassidy Krug has a diverse work experience spanning various roles and industries. Cassidy started their career as a production assistant at NBC Sports in 2004. From 2004 to 2012, they were a US Olympian and National Team Member in Diving, achieving notable success in competitions.

In 2008, Cassidy worked as an Assistant Manager/Marketing Coordinator at the Stanford Alumni Association. Cassidy then joined USA Diving in 2004 as a Diving Coach, showcasing their passion and ability to excel in high-pressure situations.

Moving on, Cassidy worked at Taylor in 2013 as a Brand Planning Intern and Consumer Insights Strategist. This experience provided their with valuable insights into brand strategy and consumer behavior.

Cassidy continued their career as a Strategic Planner at Saatchi & Saatchi in 2014 and transitioned to Redscout in 2015, where they held roles such as Associate Strategist, Strategist, and Senior Strategist. Cassidy'stime at these companies allowed their to hone their skills in strategic planning and innovation.

In 2020, Cassidy pursued freelance work as a Brand and Innovation Strategist. Currently, as Strategy Director at Cactus since 2023, they leverage their extensive experience to guide strategic initiatives. Overall, Cassidy Krug's work experience demonstrates their adaptability, strategic mindset, and passion for achieving competitive goals.

Cassidy Krug attended Stanford University from 2003 to 2007, where they earned a Bachelor of Arts (BA) degree in English with a Creative Writing Emphasis.