Kelly Rowntree

Kelly leads brand strategy–activating the belief and behavior design process through the lens of deep curiosity and empathy for the humans and brands they are building bonds between. Kelly joins Cactus from Griffin Archer in Minneapolis, where she was co-CEO and Head of Strategy across the agency’s roster of clients, including Sleep Number, Factory Motor Parts, HyVee and CITGO. Kelly has held strategy leadership roles at best-in-class agencies like Crispin Porter Bogusky where she led strategy across Domino’s, VRBO, American Airlines, and Fruit of the Loom. At Carmichael Lynch, she was Senior Partner/Head of Strategy working on iconic brands like Subaru, Harley Davidson, Seventh Generation, Rubbermaid and Jack Link’s. And earlier in her career, she was a VP Strategic Planner at McCann’s Campbell Mithun working on iconic brands like Burger King, Popsicle, Xbox, St. Ives and General Mills.