Jennifer Olsen

Jennifer Olsen oversees all brand marketing for Caleres, including consumer analytics, media and creative.

Olsen was most recently the CMO of UNTUCKit, where she led the marketing and creative teams and played a significant role in the brand’s growth over the last several years. Prior to that, she served as Vice President of Media Marketing for Yahoo!. She built her fashion and retail expertise as CMO of StitchFix and Crate & Barrel, and spent time at Gap, Inc., as Vice President of their ecommerce start-up Piperlime. Olsen holds a bachelor’s degree from Colgate and her master’s degree in marketing and strategy from Kellogg School of Management at Northwestern University.