Jared Cluff

Co-Founder and CEO at Caliber Fitness

Jared Cluff has a long and successful career in marketing, beginning in 1999 as a Financial Analyst at Intel Corporation. In the same year, they also began working at E*TRADE Financial, where they held the roles of Senior Product Marketing Manager, Product Marketing Manager, and Product Marketing Specialist. In 2005, they moved to Match.com as Director of Online Marketing, where they managed a 10-person marketing team and a $20MM marketing budget. In 2008, they joined Ask.com as SVP of Marketing, where they held ownership of a $30MM annual marketing budget. In 2012, they moved to Fab.com as SVP of Marketing, where they led a global marketing function and managed a team of 12 and a $40MM marketing budget. In 2014, they joined Blue Apron as CMO and VP of Marketing, where they grew the company from an unknown startup to a nationally recognized household name, with aided awareness of 80% and unaided awareness of 40%, while scaling revenue from $20MM to $880MM in less than 4 years. In 2019, they became the Co-Founder and CEO of Caliber.

Jared Cluff earned their MBA from Northwestern University - Kellogg School of Management between 2003 and 2005, with a focus in Marketing, Strategy, Finance, Entrepreneurship, Management & Organizations. Jared also holds an AB from Stanford University, which they earned between 1995 and 1999, with a focus in Economics, Psychology, and German Studies.

Links

Previous companies

Blue Apron logo

Timeline

  • Co-Founder and CEO

    March, 2019 - present