Betsy Poirier

Betsy Poirier currently serves as SVP Marketing at California Closets since May 2024. Prior to this role, Betsy held the position of VP, Digital Marketing Center of Excellence at Nordstrom from 2019 to 2024, where significant achievements included the establishment of the first Digital Marketing Center of Excellence and unification of teams across various brands. At Macy's from 2014 to 2019, Betsy held multiple vice president roles, leading marketing strategies for major corporate initiatives and managing teams across various functions. Betsy's experience also includes leadership in digital marketing at ANN INC, and key marketing roles at Toys R Us, including managing e-commerce brands. Betsy's early career involved roles in retail and production, culminating in a solid foundation with an MBA in Marketing and Management from Columbia Business School and a B.S. in English/Film from Northwestern University.