Elizabeth Glenewinkel

Elizabeth Glenewinkel is an accomplished educator and industry leader with extensive experience in design thinking and innovation. Currently serving as a Lecturer at the Haas School of Business at the University of California, Berkeley, Elizabeth teaches design research and co-created the Innovation Lab course. Concurrently, as Senior Adjunct Faculty at the California College of the Arts, Elizabeth instructs a studio class within the Design Strategy MBA program. Elizabeth has held significant roles at Salesforce as Vice President and Senior Director of Research & Insights, shaping product development strategies. Previous positions include Advisory roles at Hopelab, lectures at the Hasso Plattner Institute of Design at Stanford, and experience as an Associate Partner at gravitytank. Elizabeth holds a Master's Degree in Design Planning from the Illinois Institute of Technology and a Bachelor's Degree in Advertising from The University of Texas at Austin.