Eduardo Rocha

Eduardo Rocha has a diverse work experience in various companies. Eduardo worked as the Chief Marketing Officer at Caloi, where they were responsible for marketing activities, brand positioning, product launches, public relations, sports marketing, events, and social media. Eduardo also managed the portfolio of brands at Caloi and Cannondale. Additionally, they worked at Eurofarma as the Manager of New Business, where they were involved in strategic planning, new market and product identification, business prospecting, and contract evaluation. Eduardo also held the role of Manager of Marketing and New Business at Eurofarma, where they developed marketing strategies, negotiated contracts, and managed trade marketing activities. Prior to that, they worked at Nestlé as a Product Manager, overseeing Easter strategies and marketing activities. Eduardo also held roles as a Sales Supervisor and Coordinator at Nestlé PowerBar, focusing on sales and trade marketing projects. Overall, Eduardo has a strong background in marketing, strategic planning, and brand management.

Eduardo Rocha has a diverse education history. From 1996 to 2000, they completed their undergraduate degree in Marketing at Universidade Presbiteriana Mackenzie. Following this, from 2001 to 2003, they pursued a post-graduate degree in Strategic Management in Organizational Communication and Public Relations at USP - Universidade de São Paulo. Lastly, from 2005 to 2007, they obtained a post-graduate degree in Business Administration - Managerial Training, with a specialization in Administration of Companies at Fundação Instituto de Administração (FIA) - FEA/USP.