Dipika Saggi

Dipika Saggi has a strong background in marketing and brand strategy. Dipika is currently working as the Marketing Director at Campaign Against Living Miserably since April 2023. Prior to that, they served as the Head of Brand and Marketing at the same organization from February 2021. Dipika also worked as a Senior Communications Manager at Campaign Against Living Miserably from January 2019 until February 2021.

Before joining Campaign Against Living Miserably, Dipika had a role as a Senior Brand Strategist (Freelance) at MullenLowe London from November 2018 to February 2019. Dipika took a career break in August 2018 and spent some time traveling and relocating.

Prior to their career break, Dipika worked as a Senior Brand Strategist at MullenLowe Group from May 2017 to July 2018. Dipika was responsible for brand building for Unilever foods across South Asia and developing launch architecture for a leading biscuit/confectionery player.

Before joining MullenLowe Group, Dipika worked as a Strategic Planning Director at Taproot India from January 2014 to April 2017. During their time there, they focused on building brands from various sectors and utilized innovative research to uncover compelling motivators for creative work.

Before Taproot India, Dipika served as a Senior Account Manager at ArnoldKLP from August 2011 to December 2013. Dipika worked with brands such as PepsiCo, Tesco, and Douwe Egberts, and was involved in TVC/OOH/print production, consumer conversations, and digital media.

Dipika also had a role as a Brand Activation Manager (Secondment) at Britvic Soft Drinks from January 2013 to April 2013, where they worked on the launch of a new product within the PepsiCo portfolio.

Additionally, they worked as an Account Manager (Freelance) at BMB Madison Advertising India from March 2011 to June 2011, where they gained experience in integrated communications and media planning.

Dipika started their career as the Head of UK Client Services & Internal Marketing Manager at TLC Incentives from April 2010 to February 2011, specializing in consumer incentives and staff loyalty programs.

Before TLC Incentives, they worked as an Account Manager at Maxx Marketing from October 2007 to March 2010, focusing on promotional activities in South Africa, the Middle East, and the UK.

Overall, Dipika Saggi has a diverse and extensive work experience in marketing and brand strategy, with a focus on building brands across various sectors and regions.

Dipika Saggi's education history begins with their completion of a Mini MBA in Brand Management from Marketing Week in 2020. Prior to that, they attended University College London from 2004 to 2007, earning a BSc (Hons) degree in social psychology, applied decision making, and social anthropology. Before university, Dipika attended Richmond Upon Thames College in London from 2002 to 2004, where they completed A Level and AS Level studies in Communication Studies, Biology, Psychology, and Chemistry.