Amy Shortle

Amy Shortle is an experienced marketing and brand management professional with a strong background in consumer insights and strategic leadership. Currently a Consumer Insights Manager for Campbell's Distinctive Brands since October 2019, Amy specializes in research methodologies that drive growth. Previous roles include Brand Manager at Pacific Foods, where responsibilities encompassed portfolio management, data analysis, and strategic planning, as well as Associate Brand Manager, supporting the broth and milk segments. Earlier experience includes brand management at MyBite Vitamins, and a consultative role at McKinstry, where Amy enhanced brand identity in a sustainability-focused context. A graduate of the University of North Carolina at Greensboro with a Bachelor of Arts and currently pursuing an MBA at WSU Carson College of Business, Amy possesses a comprehensive skill set forged over years of leadership in diverse industries.