Woody Blackford

An inventor at heart, Woody has deep expertise in design leadership, product development, and technical innovation. With a background spanning apparel, footwear, equipment and accessories, he is passionate about driving the commercialization of new products and categories. Previously, Woody was at the Columbia Sportswear Company for 14 years, most recently serving as Vice President of Global Design & Innovation. He has also held a number of roles in product and sales at Sierra Designs. Woody received a Joint Major in Business and Economics from St. Francis Xavier University. In his spare time, he enjoys the outdoors and ocean exploration.