Afrida Tasnim Shagoti

Afrida Tasnim Shagoti, MBA, is a seasoned marketing professional with extensive experience in product marketing and brand management across various industries. Currently serving as Product Marketing Manager - Acquisition and Plasma Operations at Canadian Blood Services since May 2021, Afrida develops and implements recruitment campaigns and national marketing strategies to enhance donor engagement. Prior roles include Deal Project Manager at Bell, where Afrida managed high-value government and enterprise projects, and Brand Manager at Unilever, demonstrating notable success through innovative marketing strategies that achieved double-digit growth and the highest brand equity in South Asia. Afrida possesses an MBA in Project Management from the University of New Brunswick and a BBA in Marketing from East West University, complemented by a strong foundation in science and business from The Aga Khan School.