Joseph Lafata is an experienced sales and market manager in the beverage industry, currently serving as the Midwest Market Manager at CANarchy Craft Brewery Collective since May 2022. Prior to this role, Joseph held various positions including Mid East Regional Sales Manager at Paulaner USA/Tsingtao, where management of 23 wholesalers in three states was a key responsibility. Earlier experience includes on-premise sales roles at MillerCoors and Powers Distributing, where significant revenue growth for multiple craft brands was achieved. Joseph also has a background in education and sports management, having served as Director of Bloomfield Soccer Club and as a Physical Education teacher. Joseph holds a Bachelor of Science in Physical Education from Central Michigan University and a Teacher Certification from Saginaw Valley State University.
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