Matthew Menchaca

Market Manager at CANArchy

Matthew Menchaca is an accomplished market manager and territory sales representative with extensive experience in the craft beverage industry. Currently serving at CANarchy Craft Brewery Collective since April 2019, Matthew has honed skills in sales strategy and territory management. Prior roles include territory manager at Alamo Beer Company, where an impressive 86% sales growth was achieved within a year, as well as sales representative at New Republic Brewing Company, where Matthew focused on customer service and strategic planning. Early experience as a wine steward at H.E.B. Grocery involved exceeding sales goals and collaborating with account representatives for inventory management. Matthew holds a Bachelor of Business Administration in Marketing from Sam Houston State University, awarded from 2012 to 2015.

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