Abi Adesida

Abi Lawrence-Adesida is the co-founder of Candour Beauty, the sought after multi-brand beauty and personal care retailer providing an exquisitely curated collection of the best and most sought-after beauty products aimed specifically at Black women and women of colour.



Headquartered in London, Candour Beauty aims to address an underserved market of women who want access to quality beauty and personal care products that specifically targets their beauty needs.

Candour Beauty provides access to content that educates and inspires customers to make more informed buying decisions to empower them to live an authentic unapologetic life.


Abi has combined her passion for beauty and degrees in Chemical Engineering and Business Administration together with her background in IT consultancy to launch Candour Beauty.

Alongside her co-founder, their global vision is to serve Black women and women of colour in the beauty and personal care market