Cannella Media DTC
Amanda Davis-Wiechec has a diverse work experience spanning multiple industries. Amanda started their career as a Creative Services Intern at WISN TV in 2006, where they learned about the inner workings of a news station. In 2007, they worked as a Casting Assistant at Kid's Picks and as a Production Intern at MTV Networks, gaining experience in casting and television production. Amanda then interned at Jennifer's Talent Unlimited in 2007, further expanding their knowledge in the entertainment industry.
In 2009, Amanda joined Weigel Broadcasting - WDJT - CBS 58 as a National Sales and Marketing Assistant, where they worked closely with sales managers, account executives, and agencies to manage media schedules and advertising orders. Amanda also assisted with scheduling changes and makegoods. Additionally, they worked at Cleo as a Sales Assistant on a temporary basis.
Since 2012, Amanda has been working at Cannella Media DTC, starting as a Client Services Associate and then progressing to roles such as Client Services Account Manager, Performance Based Media Client Services Manager, and Director of PBM Client Services. In their most recent role as Director of CPA Media Strategies, they are responsible for devising and implementing media strategies to optimize campaign performance.
Throughout their career, Amanda has demonstrated strong organizational skills, coordination abilities, and a focus on achieving high revenue for clients.
Amanda Davis-Wiechec attended Marquette University from 2004 to 2008. Amanda earned a Bachelor of Arts degree in Communications, focusing on Broadcasting and Electronic Communication, Marketing, and Advertising.
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Cannella Media DTC
Cannella Media: Drive Profitable Response. With more than $5 billion of purchased video advertising, we build brands through accountable advertising and connecting you directly with your target audience via video, digital and audio advertising. We maximize ROI and lower cost per acquisition for the best DTC brands.Video - leveraging $5 billionworth of proprietary marketplace data and access to the best inventory at the best rates.Digital - huge reach & highly scalable sophisticated ad platforms with precise targeting capabilities. Audio - access to full audio landscape, driving sustainable, profitable full-funnel ROI.Data Science & Analytics - accountability and data-informed strategies are at the core of everything we do.Campaign Development - bespoke solutions to move you from ideation to campaign rollout.Creative Production - crafting powerful DTC video that engages your audience and converts them to action.