Cannella Media: Drive Profitable Response. With more than $5 billion of purchased video advertising, we build brands through accountable advertising and connecting you directly with your target audience via video, digital and audio advertising. We maximize ROI and lower cost per acquisition for the best DTC brands.Video - leveraging $5 billionworth of proprietary marketplace data and access to the best inventory at the best rates.Digital - huge reach & highly scalable sophisticated ad platforms with precise targeting capabilities. Audio - access to full audio landscape, driving sustainable, profitable full-funnel ROI.Data Science & Analytics - accountability and data-informed strategies are at the core of everything we do.Campaign Development - bespoke solutions to move you from ideation to campaign rollout.Creative Production - crafting powerful DTC video that engages your audience and converts them to action.

Advertising

Media & Entertainment

Cannella Media DTC

Rob Medved

Steven Schachter

Ron Steblea

Karl Theile

Andy Calver

The Media Strategy and Analytics Team at Cannella Media DTC is responsible for developing data-informed media strategies that drive profitable results for direct-to-consumer brands. By leveraging proprietary marketplace data and advanced analytics, the team optimizes advertising campaigns across video, digital, and audio platforms, ensuring precise targeting and maximum ROI. They work closely with cross-functional teams to translate client goals into actionable media plans, continuously analyzing performance to refine strategies and enhance outcomes.

Media Strategy and Analytics Team

Leadership Team

Media Operations

Media Strategy and Analytics Team

About

Team members