Bertrand Folscheid

Bertrand Folscheid began their work experience in 2005 as a Sales Representative at Decathlon, where they managed the sales area and led workshops. Bertrand then became a Brand Ambassador for KOXX / TRY-ALL / KST from 2005 to 2008. In 2007, they worked as a Sales Representative at Halfords.

From 2008 to 2008, Folscheid worked as an Assistant Treasurer at EIFFAGE, where they controlled bank accounts and processed treasury analysis. In 2010, they became the Marketing and Communication Manager at KBRW, implementing a digital marketing strategy.

In 2011, Folscheid worked as an Assistant Project Manager at LaSer Group, where they implemented an acquisition campaign and handled business intelligence. Bertrand also started their tenure at Cannondale the same year, working as a Web and Social Media Coordinator until 2014, managing B2B e-commerce websites and social media activities. Bertrand then became a Digital Marketing Specialist at Cannondale, where they defined the digital strategy, touchpoints, and customer journey for Europe. Currently, they hold the role of Email Marketing Specialist at Cannondale.

Bertrand Folscheid completed their Bachelor of Technology and Sciences (BTS) in Management of Business Units from Notre-Dame du Grandchamp in 2007. Bertrand then went on to pursue a Master's degree in Business, Management, and Marketing from INSEEC Grande Ecole, graduating in 2011.