Siena Poyfair

Siena Poyfair has a diverse work experience in marketing, operations, and branding. Siena is currently working as a Marketing Operations Manager at Canopy since April 2022. Prior to that, they were a Marketing Operations Manager at Purple from February 2022 to April 2022 and an Advertising Operations Manager from May 2021 to February 2022. Siena also held the role of an Advertising Operations Specialist at Purple from September 2020 to May 2021.

Before their role at Purple, Siena worked as an Account Specialist at Y Digital Agency, a digital marketing agency sponsored by Brigham Young University, from April 2020 to August 2020. Siena gained proficiency in industry-leading software and completed projects at a professional level.

Siena's previous work experience includes being an Operations and Brand Manager at VISIONARY ENTERPRISES from September 2019 to April 2020. Siena also worked as a Marketing Research Specialist at Universal Studios Hollywood, where they conducted focus groups, interviews, and content analysis as part of the marketing research efforts.

In addition, Siena has experience in fundraising and alumni relations as an Assistant Gift Planning Coordinator and Alumni Giving Facilitator at LDS Philanthropies from July 2016 to September 2019.

Siena's earlier roles include working as a Public Relations Intern at The Summit Group from April 2019 to August 2019, a Lifeguard and Swim Instructor at Columbia Basin Racquet Club from January 2015 to March 2016, and as the Co-Founder and Director of Splash 'n' Swim School at Splish N Splash Swim School in 2014.

Siena Poyfair earned a Bachelor's degree in Public Relations, Advertising, and Applied Communication from Brigham Young University between 2016 and 2020. Additionally, they obtained certifications in Inbound Marketing and SEO from HubSpot Academy in April 2022 and February 2022, respectively.