Sanjana Nair, MBA, B.Eng

Sanjana Nair, MBA, B.Eng has a wealth of experience in the field of marketing and strategic initiatives. Sanjana began their career in 2011 as an Assistant Manager for Supplier Quality Development at Mahindra and Mahindra Limited's Automotive and Farm Equipment Business. During their time there, they led cross-functional teams to establish quality management systems and process standardisation, and was able to reduce supplier turnaround time by 42% through formulating capability-building programs. Sanjana was also the recipient of Mahindra Rise award.

In 2015, Nair moved to Snapdeal | AceVector Group as a Brand Product Manager for Strategic Initiatives & Partnerships. Sanjana was responsible for managing efforts on behalf of B2C brands, including developing customers' journeys and launching technology platforms to facilitate online purchases. Sanjana was able to increase product sales by 20% by establishing online geographic reach for Hero MotoCorp.

In 2016, Nair joined Brand Capital, India as a Manager for Brand Strategy. In 2018, they were promoted to Senior Manager for Brand Strategy.

In 2019, Nair founded Enigma Consultancy.

Most recently, in 2020, Nair joined Canvass AI as a Go-to-Market Lead. In this role, they are accountable for conceptualising and executing GTM campaigns aligned with annual revenue goals. Sanjana is also responsible for identifying opportunities and use cases to maximize pipeline creation, as well as developing systems and processes to monitor the full-funnel lifecycle, from awareness to acquisition, enablement, and advocacy.

Sanjana Nair holds an MBA from the Indian School of Business, a Bachelor of Engineering (B.E.) from Vishwakarma Institute of Technology, and an Executive Education certificate from the University of Toronto. Sanjana also holds certifications from LinkedIn, World Education Services, Google, and the University of Toronto, including Account-Based Marketing Foundations, Advanced Product Marketing, Verified International Academic Qualifications, Foundations of Digital Strategy and Marketing Management, Fundamentals of Digital Marketing, and Google Analytics for Beginners.