Roshni Jain

Creative Strategy Associate, Performance at Captions

Roshni Jain is a skilled professional in marketing and creative strategy with extensive experience across various companies. Currently serving as a Creative Strategy Associate at Captions since June 2025, Roshni focuses on implementing testing strategies and analyzing campaign performance to boost engagement using tools like Appsflyer and Airtable. Previously, as a Junior Growth Marketing Manager at IL MAKIAGE, Roshni successfully strategized over 140 ads, resulting in a significant revenue increase and managed major global campaigns. Early career experiences include a role as a Social Strategist at GTB, where Roshni devised a winning campaign for Ford, and as a Data Analyst at Definitive Healthcare, improving data accuracy and productivity. Roshni also held the position of Project Manager at The Global Education & Leadership Foundation, where Roshni judged numerous AI startups and coordinated significant events. Roshni holds a Bachelor of Science in Business Administration with a focus on Marketing and Strategy from Questrom School of Business at Boston University.

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